Blog · Web design + small business
Notes & tips.
Practical advice on web design, SEO, hosting, and running a small-business website. Written for people who actually run businesses, not designers.
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Hand-picked reads.
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The Best Email Newsletter Platforms for Small Businesses in 2025–2026
Email marketing delivers $36–$42 for every $1 spent—the highest ROI of any marketing channel. But with free plans shrink...
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Protecting Your Business Reputation: A Small Business Owner's Guide to Handling Incorrect Google Reviews
Fake or incorrect Google Reviews can damage your small business reputation. Learn the step-by-step process to dispute re...
Latest posts
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Website Redesign vs. Refresh: Which Does Your Business Need?
Is your website outdated? Learn the difference between a full redesign and a refresh, and how to decide which approach is right for you.
Creating a Frequently Asked Questions Page That Works
A good FAQ page saves you time and helps customers. Learn how to create one that actually answers questions and drives conversions.
Video on Your Website: When It Helps and When It Hurts
Video can be powerful, but it's not always the right choice. Learn when to use video on your website and how to do it effectively.
Understanding Website Cookies: What Small Businesses Need to Know
Cookies aren't just for eating. Learn what website cookies are, why they matter, and how to handle them properly on your business website.
How to Choose the Right Images for Your Website
Images can make or break your website. Learn how to select photos that enhance your brand, engage visitors, and improve conversions.
Summer Marketing Prep: Getting Your Website Ready for Peak Season
For Cape Cod businesses, summer is make-or-break season. Here's how to prepare your website for the summer rush.
Landing Pages vs. Website Pages: When to Use Each
Landing pages and regular website pages serve different purposes. Learn when to use each for maximum marketing effectiveness.
Building Your Business Brand Online: A Visual Identity Guide
Your brand is more than a logo. Learn how to create a consistent visual identity that builds recognition and trust online.
Website Analytics: What Numbers Actually Matter for Your Business
Google Analytics shows hundreds of metrics. Learn which ones actually matter for small business success and how to use them.
Local Link Building: How to Get Quality Backlinks for Your Small Business
Backlinks remain crucial for SEO success. Learn ethical, effective strategies for building local links that boost your search rankings.
Creating an Effective Contact Page That Converts Visitors
Your contact page might be the most important page on your website. Learn how to design one that encourages visitors to reach out.
SSL Certificates Explained: Why Your Website Needs HTTPS
See that padlock in your browser? That's SSL at work. Learn why SSL certificates are essential for your business website and customer trust.