Blog · Web design + small business
Notes & tips.
Practical advice on web design, SEO, hosting, and running a small-business website. Written for people who actually run businesses, not designers.
Featured
Hand-picked reads.
Featured
Local SEO: How to Rank for "Near Me" Searches
Learn how to optimize your small business website to appear in local "near me" searches and attract nearby customers.
Featured
Summer Marketing Ideas for Cape Cod and South Shore Businesses
Maximize the summer tourist season with these marketing strategies designed for Cape Cod and South Shore businesses.
Featured
The Best Email Newsletter Platforms for Small Businesses in 2025–2026
Email marketing delivers $36–$42 for every $1 spent—the highest ROI of any marketing channel. But with free plans shrink...
Latest posts
All articles.
Your Contact Form Might Be Costing You Customers
Contact forms fail quietly, and most owners never find out until the leads stop. Here is how to test yours today and what a working lead pip...
Is Google Ads Worth It for Your Service Business? Do the Math First
Google Ads either prints money or burns it, and the difference is arithmetic you can do in ten minutes. Here is the exact framework, plus th...
How Trades Businesses Lose Jobs to Competitors With Better Websites
Your competitor with the fast mobile site and the click-to-call button is booking jobs you never knew existed. Here is how customers actuall...
What $800 Buys: The Anatomy of a Landing Page That Books Jobs
A professional one-page site is the fastest way for a service business to start booking jobs online. Here is exactly what goes into ours, pi...
Signs Your Business Has Outgrown Its DIY Website
You built your own website years ago and it did its job. Here are the signs it is now quietly costing you customers, and how to know when it...
Website Accessibility: Making Your Site Usable for Everyone
Learn why website accessibility matters and practical steps to make your small business website usable for visitors with disabilities.
Creating Effective Service Pages That Convert Visitors
Learn how to structure and write service pages that clearly communicate value and convert website visitors into customers.
Essential Website Metrics Every Small Business Should Track
Discover the key website metrics that matter for small businesses and learn how to use data to improve your online performance.
Local SEO: How to Rank for "Near Me" Searches
Learn how to optimize your small business website to appear in local "near me" searches and attract nearby customers.
How to Prepare Your Website for Back-to-School Season
Get your small business website ready to capture back-to-school shoppers and fall customers with these preparation tips.
WordPress vs Custom Website: Which Is Right for Your Business?
Compare WordPress and custom website development to determine which option best fits your small business needs and budget.
The Power of Customer Testimonials on Your Website
Learn how to collect, display, and leverage customer testimonials to build trust and convert more website visitors.